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Marketing Automation 2018-03-02T18:29:31+00:00

TRANSFORM MARKETING TO A REVENUE CENTER

Vertiba’s Marketing Services help you boost engagement and return on marketing investment by enabling persona-driven journeys with highly-relevant offers, content and calls to action on Pardot and Salesforce Marketing Cloud.

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MARKETING AUTOMATION STRATEGY

Pardot and Marketing Cloud Solutions

Marketers know their primary job is to increase revenue, but getting there is the challenge. Questions we hear are:

  • How do we differentiate ourselves?
  • How do we generate quality leads for our Sales team?
  • How do we track our ROI?

Our team specializes in both Marketing Cloud and Pardot integrations with Salesforce. Marketing Spotlight supports every aspect of an implementation, from technical configuration & integration, asset build or migration from other systems, to list configuration, lead nurturing setup, and long-term strategy with coaching and training.

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MARKETING AUTOMATION WITH PARDOT AND SALESFORCE MARKETING CLOUD

PARDOT MARKETING AUTOMATION IMPLEMENTATIONS

  • Journey and persona development
  • Campaign design and execution
  • Implementation and Salesforce integration
  • Email and landing page template development
  • Ongoing coaching, support and administration
  • Current instance analysis and optimization
  • Integrations

ADDITIONAL PARDOT SERVICES

  • L2RM (Lead to Revenue Management) process development and optimization
  • ROI / Campaign Influence report modeling
  • Scoring and Grading modeling and implementation
  • Lead management
  • Content planning and strategy

ADDITIONAL MARKETING CLOUD SERVICES

  • Journey builder campaign development
  • SMS/MMS/Mobile push messaging
  • Automated campaign configuration
  • Data integration with Salesforce and other system